Listen up: if your newsletter is still a wall of text, you might as well title it “Delete Me Now.” Nobody cares about your generic subject lines or painfully bland bullet points. You want attention? You’ve got to earn it. And here’s how: VIDEO.
Yeah, we’re talking pixels, baby. Moving images, sound, stories. Stuff that actually makes people feel something. Because while you’re busy writing another “update” no one will read, your competitors are out here slapping videos in emails and laughing all the way to the bank.
Let’s break this down TRUBA style—no fluff, no BS, just the real deal.
The Problem: Your Newsletter is a Snoozefest
- Nobody’s Reading It: If your engagement rates are as flat as your Monday morning coffee, it’s because your newsletter isn’t doing anything.
- Your Audience Wants Quick, Not Quicksand: People don’t have time to dig through paragraphs of corporate speak. They want fast, engaging, scroll-stopping content.
- You’re Leaving Money on the Table: Without video, you’re missing out on click-throughs, conversions, and that sweet, sweet ROI.
The Fix: Video to the Rescue
1. Videos = Instant Attention
Video in your newsletter is like showing up to a black-tie event with a flamethrower. It’s bold, it’s different, and it works. Show them what you’ve got in 30 seconds flat: a product demo, a quick tip, or just your face saying, “Hey, you’re awesome.”
2. Say Goodbye to Boring Metrics
Emails with video? 96% better click-through rates. That’s not a typo. Whether it’s a how-to, a behind-the-scenes moment, or a killer promo, video gets people curious—and clicking.
3. Personalization That Doesn’t Feel Creepy
“Hi [First Name],” isn’t personalization anymore. But a quick, custom video saying, “Hey, Sarah, here’s the solution to your problem”? That’s how you make people feel seen, heard, and ready to hit “buy now.”
How to Make Video Work Without Losing Your Sanity
Step 1: Keep It Short.
Nobody’s got time for a two-minute monologue. Aim for 30 seconds of killer content that makes them say, “Tell me more.”
Step 2: Don’t Overthink It.
Your phone camera is good enough. Lighting? Who cares. People don’t want perfect—they want real.
Step 3: Make It Mobile-Ready.
Most people check emails on their phones, so make sure your video looks great in portrait mode, loads fast, and has subtitles for the multitaskers.
TRUBA Takeaway: If You’re Not Using Video, You’re Invisible
Your competition is already sending out video newsletters while you’re stuck in 2010. Don’t get left behind. Take one boring old email, add a killer video, and watch your engagement rates explode.
Here’s your challenge: Stop writing boring emails. Start showing the magic. The inbox world is yours for the taking—if you’ve got the guts to shake things up.
Go on. Be the flamethrower.
