From Shelf to Shopping Cart: How Oasis Drinks Won Whole Foods
In the world of tech startups, you have about 60 seconds to make an impression. If you can’t explain what you do and why it matters in that time, you’ve already lost.
The Challenge Aura AI came to us with a brilliant, but complex, product. Their platform uses advanced machine learning to automate creative and administrative workflows for enterprise teams. The problem? It sounded like jargon. They needed a way to show investors and potential clients exactly how their tool works, fast.
The Solution This was a perfect fit for our Explainer Video service. The goal was simple: create “1 minute that explains everything”.
We dove deep into their technology and, more importantly, into their users’ pain points. We scripted a narrative that focused not on the features (like ‘AI-driven task-chaining’) but on the feeling (like ‘getting your weekend back’).
Our team handled the entire process:
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Scriptwriting: Distilling pages of technical documents into a clear, compelling story.
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Storyboarding: Visualizing the flow from problem to solution.
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Motion Graphics: Creating clean, custom animations that made the software feel intuitive and powerful.
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Voiceover: Sourcing a professional, authoritative voice that built instant trust.
The Victory The final explainer video became the centerpiece of Aura AI’s landing page and their investor pitch deck. The clarity and professionalism of the video gave them the confidence to pitch to top-tier VCs.
We’re thrilled to announce that just three months after launching the video, Aura AI successfully closed a $5M seed round to expand their operations. They didn’t just get a video; they got a key that unlocked their next stage of growth.
“Dolo Creative didn’t just make a video; they translated our entire vision. The clarity they brought was instrumental in our seed round.” — CEO, Aura AI
